Unlike product titles and images, product categories are part of the Google Merchant Center feed and are only visible to Google. Strictly speaking, this is a backend attribute that is considered when determining which product is most relevant to a user's query. Your prospect will never see it! You must select a category from Google Product Taxonomy (GPT) in order for your product to be targeted for shopping results ads. Free downloadable GPT has over 6,000 categories Ghost Mannequin Effect and subcategories. As mentioned earlier, product categories are very important to show product relevance. The more you can target by subcategory, the better the results. Therefore, it is necessary Ghost Mannequin Effect to narrow it down. For example, suppose you sell bicycle shorts. Technically, it can be classified as follows.
Apparel & Accessories> Clothing> Active Wear However, if you classify as follows, you will get much better results. Apparel & Accessories> Clothing> Active Wear> Bicycle Active Wear> Bicycle Shorts & Briefs google-merchant-center-product-category-examples Do you know what I mean? The narrower it is, the better! How do I add an item to the Google Merchant Center? If you want to Ghost Mannequin Effect extend the catalog you're promoting in your shopping ads, there are several ways to add products to the Google Merchant Center. Although not recommended, technically, you can manually update the feed before uploading it to the platform. However, the Ghost Mannequin Effect less tedious solution is to set up a scheduled fetch . Basically, if you provide the URL of your feed to Google and tell Google how often you want to add a new product,
Google will handle it automatically. Simply go to the Products tab , select the feed you want to automate, and click Schedule to process the details from there. How do Ghost Mannequin Effect I set up shipping in Google Merchant Center? To promote your product in a shopping ad, you need to inform your prospects of your shipping charges. According to Google, shipping is the most common explanation for shoppers to give up buying. It's enough to say that shipping settings are an important part of your Google Merchant Center account. Important Note: Shipping charges Ghost Mannequin Effect sent to the Google Merchant Center must be greater than or equal to the shipping charges listed on the website. Obviously, tricking shopping users with inaccurately low shipping costs will annoy you. One of the many great things about Google Merchant Center is that it offers a variety of shipping options that you can choose from based on how you charge your shipping.